Branding
A product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image. Branding is the process of giving a meaning to your organization, company, products or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by organizations to help people to quickly identify and experience their brand, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.
Design
The plan or specification for the construction of an object or system in the form of prototype, product or process. Regardless of the type of design, all forms of design go through a process of analysis, research, specification, problem solving, and presentation. Focused on professional looking yet simple design that remains user friendly and easy on the eyes.
Development
Web development can range from developing a simple single static site to complex web applications. Content management systems manage the creation and modification of digital content. Modern web development promotes software as a service, promising high availability, scalability and full management of security, upgrades, and hotfixes.
Online marketing
Digital marketing is the component of marketing that utilizes internet based devices such as phones, tablets, desktops and other digital media and platforms to promote products and services. Including but not limited to search engine optimization, pay per click, email marketing, display marketing, and social media marketing.
Business
Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes. Providing professional services with analytics gives a deeper understanding of your customers, to analyze data for your business needs in one place.